Best E-Commerce Packaging Solutions

We believe that achieving a high level of sustainability through the industry is of the utmost importance. Along with being a REDcycle with also use self self-aligning smart technology printing prevents print wastage. Plus we recycle the heat that comes off our machines & 100% of our waste. Solar panels make our manufacturing facility 100% energy efficient during daylight hours. Our returned satchels are recycled to help build children’s playgrounds. One of the main challenges we face is that packaging which was originally designed for brick and martial retail is often not suited to e-commerce distribution. Packaging which is designed to perform when it hits the shelves usually features a range of features that may be redundant for online ordering. Ecommerce packaging needs to be tough at the end of the day due to the nature of globalisation and the journey these products undergo from departure to arrival.

As the environmental crisis worsens, more and more consumers are searching for sustainable packaging solutions with environmentally friendly packaging materials. One key answer is the recyclability of the packaging consumers are using. That’s why we feel it’s important for more companies to embrace programs like REDcycle so we can work with brands and consumers alike to point the industry in the most sustainable direction.

Ecommerce packaging is a term which describes packaging which helps transport products between online sales and the customers who purchased the item. With 2020 rapidly advancing the progressing of e-commerce sales these packaging solutions are now more important than ever. Successful brands will be the ones who take this opportunity to customise their e-commerce packaging ideas to leave an indelible mark ton their consumers. There is a range of different types of e-commerce packaging, some more suited to certain industries than others. It’s vital that brands accept the balance between the protection of their products and the need to create visually stimulating custom packaging.  Taking these crucial e-commerce packaging suggestions can seem overwhelming but we are here to support you every step of the way.

Every detail of your custom e-commerce packaging tells a story in its own way through creative designs. Whether it’s positive or negative, one thing is for sure, it’s creating a narrative. On a basic level, packing the packages’ contents in a protective way communicates that you are careful and considerate when packaging their new products. Then the extra touches like product inserts & creative visual components help boost attention retention and customer loyalty. It’s a good idea to experience what your customer will experience first hand. If you outsource fulfilment, order one of the products to test the experience from their end. When you first begin it is ok to keep things simple as the business is growing and you just need to prove the concept. But once your business becomes established like all other items of business its crucial to optimise the packaging both externally and internally. Stay up to date with all packaging requirements and innovations to ensure your e-commerce experience is second to none within your industry.

When it comes to e-commerce, there are many suitable types of packaging. Poly mailers are suited to clothing and fabric-based products as well as shoes and hats. They are a common choice in e-commerce packaging due to these products being such a major share of the online market. If the items are more vulnerable then we suggest a padded poly mailer (for items such as jewellery or watches etc). However for some items, even a padded mailer won’t get it done, you’ll need corrugated shipping boxes to ensure your items arrive in top shelf condition.

This can be a difficult call as it feels like taking the leap into the next stage of the business. The cost is raised, the MOQ is higher, but the impression made is worth it. When was the last time you had a ‘memorable’ customer experience with plain packaging? And we don’t mean a minimalist style of e-commerce packaging designs but rather a truly plain, stock solution. The answer is probably never because in a market of excellence, the standard experience doesn’t cut it. When you reach the point of wanting to take the next step in your business’ progression, the time has come for custom packaging. It allows a level of control and creativity that standard solutions obviously don’t and you can use these assets to show your customer how much you understand them. As 2021 approaches and e-commerce continues to rise, the game will be won by companies who achieve that simple goal.