Best E-Commerce Packaging Solutions

As the environmental crisis worsens, more and more consumers are searching for sustainable packaging solutions with environmentally friendly materials. One key answer is the recyclability of the packaging consumers use.

That’s why we feel it’s important for more companies to embrace soft plastics recycling programs so we can work with brands and consumers alike to point the industry in the most sustainable direction.

E-commerce packaging refers to packaging that helps transport products between online retailers and customers who purchase the items. With e-commerce sales accelerating, these packaging solutions are now more important than ever.

Successful brands will be the ones that take this opportunity to customise their e-commerce packaging to leave an indelible mark on their consumers.

There is a range of different types of e-commerce packaging, some more suited to certain industries than others. It’s vital that brands balance the protection of their products with the need to create visually stimulating custom packaging.

Taking these crucial e-commerce packaging steps can seem overwhelming, but we are here to support you every step of the way.

Every detail of your custom e-commerce packaging tells a story in its own way through creative designs. Whether it’s positive or negative, one thing is for sure—it’s creating a narrative.

On a basic level, packing the contents in a protective way communicates that you are careful and considerate when packaging your customers’ new products. Then, the extra touches like product inserts & creative visual components help boost attention retention and customer loyalty.

It’s a good idea to experience what your customer will experience first-hand. If you outsource fulfilment, order one of the products to test the experience from their end.

When you first begin, it is okay to keep things simple as the business grows and you prove the concept. But once your business becomes established, like all other aspects of business, it’s crucial to optimise the packaging both externally and internally.

Stay up to date with all packaging requirements and innovations to ensure your e-commerce experience is second to none within your industry.

When it comes to e-commerce, there are many suitable types of packaging. Poly mailers are suited to clothing and fabric-based products, as well as shoes and hats.

They are a common choice in e-commerce packaging because these products make up a major share of the online market.

If the items are more fragile, then we suggest a padded poly mailer (for items such as jewellery or watches, etc.). However, for some items, even a padded mailer won’t be enough—you’ll need corrugated shipping boxes to ensure your items arrive in top condition.

This can be a difficult call, as it feels like taking the leap into the next stage of business. The cost is higher, the MOQ is greater, but the impression made is worth it.

When was the last time you had a ‘memorable’ customer experience with plain packaging? And we don’t mean a minimalist style of e-commerce packaging, but rather a truly plain, stock solution.

The answer is probably never—because in a market of excellence, the standard experience doesn’t cut it.

When you reach the point where you want to take the next step in your business’ progression, that’s the time for custom packaging.

It allows a level of control and creativity that standard solutions obviously don’t, and you can use these assets to show your customer how much you understand them.

As e-commerce continues to expand, the game will be won by companies that achieve that simple goal.